Applebee's President Explains Low-Cal Menu Strategy

The casual-dining restaurant chain's new Under 550 Calories Menu is not diet food, insists Applebee's President Mike Archer in this Q&A

Applebee's new low-calorie meals--including Grilled Shrimp and Island Rice, Asian Crunch Salad, and Asiago Peppercorn Steak--each weighs in at 550 calories or less. But don't get the idea the grub was formulated for dieters. It's aimed instead at customers who simply want to eat more healthfully on any given day, insists President Mike Archer.

By David Farkas, Senior Editor -- Chain Leader, 1/28/2010 10:43:27 AM  Read More...